Gender representation in print and audio-visual te

On the front cover of Vogue magazine, the main central image is Zendaya making direct mode of address which connotes that she is confident, empowered and proud to be a black woman. Zendaya is pictured wearing a gold dress, however she is sexualised as the dress is very low cut and shows some of her boob which is a sexual body part, this reinforces the stereotype that women are sexual objects for men to use. The Actress subverts stereotypes that women need a lot of make- up to look beautiful, this is shown as Zendaya is wearing minimal make-up but she still looks beautiful this could then encourage more younger girls and women to appreciate their natural beauty and start to wear less make-up. The hairstyle Zendaya has shows that she is appreciating and embracing her black background and culture; this connotes that she is proud to be a young black woman.

 

In the music video ‘Bad Blood’ by Taylor swift many female stereotypes are subverted and some are reinforced. For example, at the start of the music video Swift is wearing a skin tight nude coloured top which shows some of her cleavage with a short silted latex skirt sexualising her this reinforces female stereotypes that women are sex objects and don’t respect themselves. However shortly after women are subverting female stereotypes as they are shown fighting and being portrayed to be strong and independent. And the women in the music video subvert stereotypes even further because they are fighting and being violent, this goes against the stereotype that women are soft and gentle and this could even influence Swifts younger girl viewers to not act a certain way just because of your gender. Not only that but whilst they are fighting they continue to subvert female stereotypes; they subvert the female stereotype that every woman cares about how they look all the time and will go out of their way to always look ‘beautiful’. This is shown when the women are fighting they aren’t bothered about how their hair or make up look.

 

In the music video “Dear future husband” by Megan Trainor there are many stereotypes that are reinforced and subverted. For example, at the start of the video she is kneeling on a bed in a sexualised outfit she is wearing a leopard print top with a long figure fitted latex skirt. Latex is a very sexualised material as it is shinny and isn’t an everyday clothing material and is stereotypically only worn to make your outfit look more sexual, this reinforces female stereotypes that women are men’s sex objects and this links into one of Stuart Halls representation theory that stereotypes are often negative. However later on in the video there is a scene where she reinforces and subverts female stereotypes, she reinforces stereotypes when she is shown to be in the kitchen for most of the video which fits the housewife stereotype however she then subverts the stereotype because when she is singing she states that she ‘can’t cook” which goes against the ideology that all women can cook. Megan then reinforces the stereotype that women need to wear a lot of make-up to be pretty, this is shown in the close up shot of Megan where you see that she is wearing a lot of pink make-up such as pink blush and pink lip stick this is because pink is stereotypically a feminism colour. However, at the end of the video where she finds a husband she then subverts stereotypes that women go for men that ‘wow’ them with money as she chooses the man who did the simplest thing and bought her a pizza.

 

On the poster of “The man with the golden gun” there are many gender stereotypes that are reinforced. For example, the main central image is the main character ‘Bond’ is in black suit this connotes that he is wealthy and successful in his job and this reinforces the stereotype that men are the hard workers and bring the money in. Moreover, he is also holding a gun which also reinforces male stereotypes that men are violent and aggressive. And this is also shown as he is stood in front of backgrounds where there are massive explosions which could imply that Bond was the one that caused them. In the poster women are also sexualised as they are in skimpy bikinis trying to protect ‘Bond’, this reinforces stereotypes that women are sex toys for men to play with and will always be there when they need them. The women also fit the ideology that in order to be beautiful you need to be a blonde with blue eyes.