Assassins Creed 4: Black Flag- Case Study

·     Consider they key games of the franchise

Ownership and Franchise

Assassins Creed is an open-world action adventure stealth video game franchise owned by the French video game company Ubisoft and it was developed in Ubisoft’s studio. The first release date was November 13th2007 (Assassin’s Creed) and the latest game release was November 10th2020 (Assassin’s Creed Valhalla). The franchise as a whole has 11 main games in total and they all are set in an open world in the form of a third person perspective. The franchise as a whole has made around 2 billion dollars. The narrative of the game is the struggle between Assassins who fight for peace with free will and Templars who desire peace through order and control. Assassins creed can be played on Xbox and PlayStation.

 

Product/Distribution

The game’s first release was in 2007 on 3 platforms; PlayStation 3, Xbox 360 and Microsoft Windows. And its first global release date 27thof October 2017.

 

Maximising Income

One way the game has maximised its income is by creating a film so fans of the game can watch it so it will automatically have a big audience so it will bring in big money.

 

Maintaining the audience

One of the ways the game maintains its audience is by having the choice of playing by yourself and having an online multiplayer option, by having this option it allows players to play with their friends which would be much more fun for a younger audience.There are also many Assassins Creed chat rooms available online so that players can chat and connect with other fans of the game. The game also allows the player to have a choice of avatar (a male or female or you can let the server choose for you at random) this keeps the audience active and happy because they are given a choice and if they want to switch whenever they want to.


Reception

Over 15 million copies of the game were sold. Many fans enjoyed the game and said it was one of the best Assasins Creeds from the whole Franchise, they said the quality was similar to the one before however there were slight changes. Some fans also noticed that there were some mechanical errors whilst doing certain actions.


Regulation

The age rating of the game is 13+ due to the violence in the game 

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