How mainstream films are produced and marketed

 TEXT

Genre and genre conventions-  action, superhero and science fiction. A hybrid genre

Technical codes- 

Narrative

Representations-ethnicity 

Conglomerate- a company that owns multiple companies involved in the media

AUDIENCE

Size- large 

Active/Passive- passive


INDUSTRY

PRODUCTION- franchise and conglomeate 

PRODUCER- marvel studios and (stan lee and jack kirby)

MARKETING

BUDGET- $200 million 

Horizontal and vertical integration 

They made $1.34 million

They had a couple of mainstream actors in the movie which would increase the budget for the movie as the more mainstream stars the bigger profit the movie will make.


RECEPTION


CULTURAL CONTEXTS

 `Representation- 

Historical- The film title is influenced by the black panther party in the 1960s California



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